When my favorite local donut shop asked me to help them rebrand, I couldn’t turn down the opportunity. They needed to differentiate themselves from another shop in town that had starting using a logo that was very similar to Sal’s. If you know Sal, then you know that his brand needed to exude happiness without straying too far from the national Daylight Donuts brand. Sprinkles were non-negotiable! However, they have plans to add high-end coffee in the future so they wanted to elevate the overall look and feel of their entire shop without losing their sense of fun and cheerfullness. This project included revamping their brand identity, stationery, donut box stickers, and a full remodel of the exterior of the building and directional signage.