In an effort to reduce incorrect items being placed in recycling carts and cut costs associated with sorting out these items, Walsh was asked to create an ad campaign to educate the Tulsa Authority for the Recovery of Energy (TARE). An overwhelming number of items are recyclable, therefore we chose to simplify the message and ask Tulsa Refuse customers to focus on the top four items that should be placed in their blue recycle carts – aluminum cans, cardboard, plastic containers and glass bottles.