There’s a certain magic about the 3,700 acres that was once the ranch retreat of oilman, Frank Phillips. However, until you have driven along the winding access roads, waited for the bison to cross, stared in awe at the unbelievable collection of art and visited all of the baby animals at the petting barn, you might not know what you’re missing. Everything about this ranch must be experienced in order to truly appreciate. One of Bartlesville’s most significant destinations, Woolaroc Museum & Wildlife Preserve, needed to breathe new life into their brand but it was important to honor its long-time heritage in the process. This project included simplifying their well-established logo to help readability, creating a brand guide, stationery package, brochures, rack cards, maps, social media images, and magazine ad campaign.